Scaling to Handle YouVersion’s Massive Growth

As you may know, YouVersion grew by leaps and bounds in 2009, and 2010 is already shaping up to be a record-setting year for Scripture engagement on the web and on mobile phones. January is on track to see more new accounts, more new Bible app downloads, more YouVersion.com unique views, and more time reading the Bible than we’ve ever seen before.

But with growth comes the challenge of scaling to accommodate it. God has brought together an amazing team of talented developers and engineers that have made it their single focus to stabilize and expand YouVersion’s infrastructure to handle the current load and prepare it for the increasing demands of new user-accounts, hits, downloads, and minutes reading the Bible.

Today we completed the first phase of infrastructure expansion and you should already start to feel the increased speed and better up-time from the changes we’ve made so far. Continued server and code-base optimization will take place over the next several weeks with ongoing evaluations and tweaks throughout the year.

As a side note to these challenges and our response to them, the YouVersion team is incredibly thankful for our users. You’ve been patient, courteous, helpful, and encouraging through this phase of growth and we don’t take that for granted. We know that God has big plans for YouVersion in the coming months and years and we’re honored to partner with you to see His plans come full circle.

(As a reminder, if you have questions, problems, ideas, or praise for the YouVersion team, you can post them to our community forum at http://youversion.com/support.)

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Massive growth…and the impact you are feeling!

Over the past few months YouVersion has been growing at an explosive rate, and for that we thank you! Many of you might not realize, but in the last 30 days we have added over 1/2 million new mobile users to the iPhone, Blackberry and Android Bible application and that continues to grow. In addition to those new users, we are seeing significant growth in mobile web usage as well as traditional web usage of YouVersion.com. We are excited to see so many millions of people interacting regularly with Scripture.

However, with the great news of new users…and people being able to engage in Scripture, the reality is we have had a few rough days this month, specifically on Sundays. As we see huge amounts of people using the Bible Application our core server infrastructure has not been able to handle the peak load. What we want you as our users and partners to know is we are very sorry for this issue. We are highly committed to addressing these current problems, and building a solution that will have the capacity to handle millions and millions of new Bible users each month. We have already made some major changes and improvements this afternoon, as well as initiated a plan to triple our server infrastructure.

As challenging as these past few days have been…we are excited and encouraged about the future. The idea of reaching hundreds of millions if not billions of people with the power of God’s Word is unfolding as a reality! We thank you for partnering with us and ask for your continued prayers and support as we continue this exciting journey.

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New Living Translation Available Offline for iPhone/iPod Touch

We’ve been looking forward to this announcement for some time and I’m glad to be able to finally tell you about a new addition to the growing list of offline-available Bible translations for the iPhone and iPod Touch Bible app. Thanks to Tyndale House Publishers, the New Living Translation is now available to download so you can enjoy it anytime and anywhere, whether you have a network connection or not.

We’re highlighting this addition specially because you’ll have a limited amount of time to take advantage of it. The NLT will be available for download for 90 days and will remain there forever (unless you delete the Bible app from your device, heaven forbid). Again, we want to thank Tyndale House Foundation for their generosity in making the NLT available offline for this time.

To download the NLT, or other offline translations, open the Bible app on your iPhone or iPod Touch (make sure you have a network connection) and tap the “More” option in the dock at the bottom. From there, go to Settings, then Offline Translations. Scroll down about half way and select New Living Translation from the list of options. Then tap Download Translation and the app will begin downloading the offline translation for you.

NLT Offline

The download may take a few seconds or minutes depending on the speed of your connection, but once it’s finished the NLT will show at the top of the Offline Translations list. When you’re reading the Bible, to switch to an offline translation, just open the translation selector (near the top of the reader) and look for the translation that has the little icon to the left of it.

Thank you for using the YouVersion Bible app. More than 3.3 million people have installed YouVersion on their mobile device. Know anyone who could us a free Bible on their phone? Send them to http://youversion.com/download.

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20+ Ways to Read the Bible in 2010. Pick Your Plan & Personalize It.

Just in time for the new year, we’ve launched more than 20 new Bible reading plans on YouVersion!

  • 20+ plans are available online and on your mobile device, so you can keep up with your reading no matter where you are.
  • You can customize each plan to match your schedule by making it shorter or longer.
  • Easily track where you are by checking off each day’s reading. We’ll also show you how far along you are with a percentage of completion.
  • Your online and mobile accounts will synchronize your information, including your plan and your progress.
  • Soon, you’ll be able to build a support system by opting in for accountability emails to you and/or a friend.

Following a reading plan helps you stay on track with your Bible reading goals. Choose one (or several) and each day a special selection will be ready and waiting for you.

Pick the plan that’s the best fit for you:

https://www.youversion.com/about/reading-plans

See what God reveals to you when you spend time in Scripture each day!

The YouVersion Team

Read more at Swerve

youversion_readingplan_400x100.jpg

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YouVersion iPhone Bible App 2.2

The YouVersion offices have been buzzing with anticipation for version 2.2 of the iPhone Bible app that has just been made available in the iTunes App Store. We’re excited to put this new version in your hands before the New Year because it includes some amazing new features! Let’s take a look.

When you open the new version, you’ll see a welcome screen that gives you the option to “Sign In to YouVersion.com” or “Create An Account.” If you choose not to sign in now, you will still be able to sign in later within the app.

welcome-splash

Most of the new features in this version are related to the advanced Reading Plans options. The first time you open this section, you’ll see the option to “View All Plans” or “View Default Plan.” If you choose to stick with the default plan, you’ll still be able to go back and take advantage of the advanced features later.

read-plans-splash

Choosing “View All Plans” will take you to a list of all available reading plans from YouVersion.com. From here, you can sign in with your YouVersion.com account to see the plans you’ve started already or to start a new plan. Tapping a reading plan in the list will show you the details of that plan.

my-plans-list

When viewing the details of a reading plan, you’ll have several options. You can view a sample of the plan (View Today’s Reading), start following the plan (requires sign-in), or stop following the plan (if you’re already following that plan). You can even read a description of the plan, see your start/end dates, percentage of completion, or get more information about the provider of that reading plan.

plan-detail

When you tap “View Today’s Reading,” you’ll see the list of reading selections for today which you can choose to read, along with the option to go to tomorrow’s reading assignment or share your plan on Twitter or via email. If you’re signed in and looking at a plan you’re following, you’ll also see check-boxes to mark off what you’ve read. (Your progress will be synced to your YouVersion.com account.)

ref-list

Tapping a selection in the list takes you to a modified version of the main Bible reader. Notice the different dock at the bottom of the screen. That simple tool will allow you to jump between all the selections for that day. As you read, the app will track your progress for you. So, when you return to the list of today’s selections, you’ll notice that your plan is already checked off for you. If you didn’t actually read a particular selection, just uncheck it.

basic-reader

If you don’t have a YouVersion account yet, you’ll be able to sign up for a new account from anywhere within the Reading Plans section of the app or from the Settings page.

sign-up

We hope the new Reading Plan features will help you meet your Bible reading goals for 2010. As always, to download this application or the YouVersion Bible app for Blackberry or Android, go to http://youversion.com/download from your mobile device.

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