Scaling to Handle YouVersion’s Massive Growth

As you may know, YouVersion grew by leaps and bounds in 2009, and 2010 is already shaping up to be a record-setting year for Scripture engagement on the web and on mobile phones. January is on track to see more new accounts, more new Bible app downloads, more unique views, and more time reading the Bible than we’ve ever seen before.

But with growth comes the challenge of scaling to accommodate it. God has brought together an amazing team of talented developers and engineers that have made it their single focus to stabilize and expand YouVersion’s infrastructure to handle the current load and prepare it for the increasing demands of new user-accounts, hits, downloads, and minutes reading the Bible.

Today we completed the first phase of infrastructure expansion and you should already start to feel the increased speed and better up-time from the changes we’ve made so far. Continued server and code-base optimization will take place over the next several weeks with ongoing evaluations and tweaks throughout the year.

As a side note to these challenges and our response to them, the YouVersion team is incredibly thankful for our users. You’ve been patient, courteous, helpful, and encouraging through this phase of growth and we don’t take that for granted. We know that God has big plans for YouVersion in the coming months and years and we’re honored to partner with you to see His plans come full circle.

(As a reminder, if you have questions, problems, ideas, or praise for the YouVersion team, you can post them to our community forum at