This new tool allows you to link to specific verses in YouVersion via a shortened url, useful for twitter posts, emails, and blog posts. It also gives you the ability to link to specific verses on the m.youversion.com site. Below is an example of the url’s generated from a search for Matt 5:12:
Just type in the verse, select the translation, and hit the go button. Underneath the search bar you are given the web url, the mobile url, and the verse itself. The new link tool can be found on the footer of YouVersion.com and can also be accessed at http://www.youversion.com/linktool