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2010: YouVersion’s Year in Review

2010 was crazy here at YouVersion. God did some astounding things. At the beginning of January, the Bible App™ had been installed on slightly more than 3.1 million unique devices. As 2010 draws to a close, it will have been installed on almost 13 million!

2010 Bible App(TM) Installs

Another number we watch closely is total minutes spent reading the Bible using the Bible App. At the end of December 2009, our users had read just over one billion minutes. While that’s pretty amazing, as of the time of this writing, users have spent just over 4 billion minutes reading with the Bible App. We’ve even invited our users to join us in January 2011 as we try to reach 1 billion minutes in just one month!

2010 saw a more rapid pace of development at YouVersion than we’ve ever experienced before. Here are just 12 snapshots from the year, in chronological order:

  1. January: As YouVersion added almost half a million new mobile users with the Bible App right at the end of 2009, we stumbled out of the gate in early 2010. Our core infrastructure simply couldn’t keep up—especially during peak times on Sundays. Throughout the month of January, we added capacity and scaled up our architecture to lay a firm foundation for sustained growth.
  2. February: For literally hundreds of millions of Java-enabled devices (not necessarily smartphones), YouVersion offered the Bible App for Java-enabled devices. And just as the update of webOS was being bolstered by the Pre and the Pixi, we announced the Bible App for webOS.
  3. April: Although no one even had an iPad yet, we wanted to ensure we’d be able to offer the Bible App for iPad the first day it was in stores.
  4. June: YouVersion had been adding connectivity to our platforms for some time, and by summer, simple Facebook and Twitter sharing had come to most of them. Today it’s easy to connect your free YouVersion account and share online.
  5. July: YouVersion passed the milestone of 2 billion minutes read using the Bible App. Reaching this position midyear would lay the foundation for us to hit more than 4 billion minutes by year’s end.
  6. August: YouVersion began formally offering “Free Bible” pages for those organizations who request them. We wanted to offer partners a way to add value to their existing efforts, while at the same time sharing YouVersion and the Bible App with more people than we could reach on our own.
  7. October: As YouVersion’s Android user base continued to grow, we began offering offline Bible versions for Android users, the result of many publishers kindly making their Bible versions available for download, including HCSB, RVR60, ESV, GNT, CEV, Czech Bible21, and NLT. Anticipating that Windows Phone 7 would represent another large user community, we also formally debuted the Bible App for Windows Phone 7.
  8. Early November: The film The Social Network arrived in theaters, Facebook announced they had passed 500 million users, and YouVersion released the Bible App for Facebook. We continue to develop this app into a richer user experience right inside Facebook.
  9. Mid November: YouVersion hosted a major, live webcast to share some big news: reaching the 10+ million installs milestone and announcing Notes for YouVersion.com. Our viewers generated so much interest that the webcast even became a Twitter trending topic in the U.S. Shortly after, Notes came to BlackBerry, iPhone/iPad, and Android.
  10. Late November: Because we rolled out new versions on new platforms over time, different requirements for each led to our logo becoming inconsistent. In late November, we consolidated the Bible App logo everywhere to limit confusion among our users.
  11. Mid December: In Apple’s 2010 Rewind, the Bible App™ by YouVersion appeared in iTunes’ Top 10 Free Apps in the Reference category. At one point, the Bible App climbed as high as the number 7 overall free app, passing even the free version of Angry Birds!
  12. Late December: YouVersion offered more than 50 Reading Plans across every platform, helping our users easily schedule their time in Scripture. We also introduced Badges, a fun incentive for Bible engagement. Global Share the Bible Day was a resounding success, with users sharing things they loved about the Bible—favorite verses, meaningful experiences, and their faith. Just yesterday, we shared a phenomenal statistic: The Bible App was installed 1 million times in just 11 days…more than one install a second!

As you can see, the end of the year saw a disproportionate spike in news and events, as YouVersion and the Bible App gained momentum on the way into 2011. We’re excited about all the things God is doing, and we can’t wait to see where He takes us together next! We’re happy to offer you the opportunity to take part, whether it’s through the billion-minute challenge, participating in Reading Plans, or in our many volunteer opportunities. Thank you for being a part of YouVersion’s success in 2010!

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