When is 681 million minutes of Bible reading NOT a good thing?

Answer: “When 1 billion minutes was your goal.”

In this video, Terry Storch, Digerati Pastor at LifeChurch.tv, and Bobby Gruenewald, Innovation Leader at LifeChurch.tv, update us on YouVersion’s “1 Billion in January” challenge.

When we announced our goal for a billion minutes, the most we’d seen read in the Bible App™ during a single month was 250 million. Last month, you read 681 million minutes. That’s an increase of 172%! Incredible! While we didn’t hit 1 billion in 31 days, we’re still on track to do it in the first 50 days of 2011. Please keep making God’s Word a part of your life every day, and the moment we reach 1 billion, we’ll celebrate it here on our blog and on Facebook and Twitter.

We’d be honored to have your help spreading the Word. You can participate in lots of ways:

• Rate the Bible App in iTunes.
• Help friends install the Bible App on their mobile devices.
• Mention YouVersion in Facebook status updates and @YouVersion on Twitter.
• If you have a blog, please consider writing about what we’re doing and inviting your readers to participate.
• Sign up as a YouVersion volunteer.